Services

Strategic advisory, and the hands to help you do it.

Capitalist Johns Limited works with founders, SMEs and mission-driven organisations across Sub-Saharan Africa. The product and the practice share a method: get to the real numbers, then decide.

What we do

Four areas of work.

Startup capital strategy

  • Investor-ready business plans
  • Financial modelling and pitch decks
  • Capital raising support

Growth and scale enablement

  • Growth blueprints and operational strategy
  • Revenue optimisation and process re-engineering
  • Investor matchmaking

Human-centred design

  • Customer discovery and market validation
  • Business model testing and prototyping
  • Financial modelling and pitch decks

NGO and social impact strategy

  • Participatory programme design
  • Theory of Change and MEL frameworks
  • Sustainability-focused business models
How we work

Four stages, in order.

Every engagement runs the same way, whether it is a two-week model or a full capital raise.

01

Discovery

Listen, learn, and diagnose the actual challenge rather than the presenting one.

02

Design

Co-create the strategy, and validate it against the market before committing to it.

03

Deliver

Investor-ready deliverables and a roadmap you can act on.

04

Deploy

Support execution with tools and coaching, so the work does not stop at the document.

The product

Where the practice becomes software.

Much of what we build for clients by hand is now in Biz Wizard: the plan, the model, the cashflow and the exports. If your need is a tool rather than an engagement, start there.

Your next decision starts here

Tell us what you are working on.

A discovery call is a conversation, not a pitch. Bring the problem and we will tell you honestly whether we are the right people for it.